Discover our SMART ghd hair straighteners with ground-breaking ultra-zone technology that predicts the needs of your hair as you style for a flawless finish, personalised to you.

Our most luxurious ghd hair straighteners recognise the thickness of your hair and styling speed, adjusting heat across the floating plates as you style for perfect results in just one stroke. Infinity sensors monitor heat 250 times a second across the high-gloss plates to deliver a personalised styling experience, so no matter your hair type or length, you can achieve a beautiful, salon-quality style. Working at an optimum styling temperature of 185 degrees, the ghd platinum+ hair straightener protects the integrity of your hair without compromising on style, allowing for 70% stronger hair*, 20% more shine** and 2x more colour protection.

The rounded barrel of the platinum+ is perfect for creating a myriad of on-point styles, from loose waves to a flawless straight. For ultimate styling control, the unique wishbone hinge holds the precision-milled plates in perfect alignment for ease of use and snag-free styling.

With universal voltage, you can be as fierce as you want anywhere in the world and with the automatic sleep mode after 30 minutes of non-use, worrying about if your straighteners are switched off is a thing of the past.